The role of an HR is a versatile one – recruitment training, talent engagement, culture maintenance, employee liaise – but also, a lesser-known one: marketing. Namely, the responsibility of an HR no longer comes down to job postings and candidate selection; no, the tables have turned, and candidates are the ones in charge. It’s no longer about choosing the ideal person to fill the position, it’s about marketing that position so that the right person chooses to come to you.
Now more than ever, recruitment professionals rely on technology and digitalization to market the open position and make an offer a top talent will not be able to refuse. Modern HR professionals are, evidently, expected to possess certain marketing qualities and need to familiarize themselves with marketers’ tricks of the trade if they wish to win the recruitment game.
Online reputation management
More than 80% of recruiters felt like last year, the labor market was 100% candidate-driven, and it seems this trend will continue through 2017 as well. The majority of HR professionals claim there is a lack of skilled candidates in the market, and as a result, candidates who are aware of their qualities decided to use this situation to their advantage.
It’s no longer about people tweaking their resumes to appeal to potential employers – employers are the ones who should be continually working on their online reputation to ensure the top talent chooses them instead of your competitors. It is essential that you research what public is saying about your company in the online world and see how it might affect a potential candidate’s choice to come and work for you.
Social Media Interaction
While on the subject of online reputation, it is important to mention the role of social media. With almost 70% of people who claim they’ve found their current jobs via Facebook, it is obvious that a company has to focus its attention on building a positive image on different social media platforms.