Image source: DepositPhotos Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization depends on how these departments work together for a common purpose. … [Read more...] about 5 Reasons to Blend Marketing and Human Resources
Marketing
Business Management 101: How to Make Sure Every Marketing Dollar is Effective
For a business to enjoy financial success, it has to make sales. To do that, companies need an effective marketing strategy. It doesn't matter how good your products are, if the consumers are not familiar with your brand, you will not sell. … [Read more...] about Business Management 101: How to Make Sure Every Marketing Dollar is Effective
6 Ways for Recruiters to Think and Act Like Marketers
Recruiters do work that, in many ways, resembles the job of a marketer. They must present a favorable picture of their firm to attract the interest of a particular type of candidate, much in the same way that a product message must be … [Read more...] about 6 Ways for Recruiters to Think and Act Like Marketers
Feminine Focus: 4 Ways Businesses Can Better Market to Women
Marketing to women is perhaps one of the smartest things businesses can do. Women have 70 to 80 percent spending power, which is a pretty good chunk. The only thing that you have to worry about is figuring out how to market to women effectively. The … [Read more...] about Feminine Focus: 4 Ways Businesses Can Better Market to Women
The 7 Best Ways to Use Marketing Ideas for your Small Business
Small businesses and start-up companies require a lot of care and time. These businesses need to grow steadily but surely to become popular with customers and appreciated by all. No company started out big and got bigger; all of them were … [Read more...] about The 7 Best Ways to Use Marketing Ideas for your Small Business