Recruiters do work that, in many ways, resembles the job of a marketer. They must present a favorable picture of their firm to attract the interest of a particular type of candidate, much in the same way that a product message must be … [Read more...] about 6 Ways for Recruiters to Think and Act Like Marketers
Marketing
Feminine Focus: 4 Ways Businesses Can Better Market to Women
Marketing to women is perhaps one of the smartest things businesses can do. Women have 70 to 80 percent spending power, which is a pretty good chunk. The only thing that you have to worry about is figuring out how to market to women effectively. The … [Read more...] about Feminine Focus: 4 Ways Businesses Can Better Market to Women
The 7 Best Ways to Use Marketing Ideas for your Small Business
Small businesses and start-up companies require a lot of care and time. These businesses need to grow steadily but surely to become popular with customers and appreciated by all. No company started out big and got bigger; all of them were … [Read more...] about The 7 Best Ways to Use Marketing Ideas for your Small Business