Technology has a reputation of being cold and impersonal, the kind of thing that can stand in the way of developing deep, long-lasting relationships. This is bad news for marketing, which is all about making a connection. However, used right, … [Read more...] about 5 Areas You Can Use Tech to Boost Your Small Business Marketing
Marketing
Email Marketing: Implementing it for Your Small Business
Marketing your small business through email is an effective way to promote your brand without using much of your resources. Rather than forms of marketing that float around on the internet and are seen only by those who happen to come into contact … [Read more...] about Email Marketing: Implementing it for Your Small Business
6 Small Business Marketing Tips from the Experts
Every small business owner, once they’ve hung out their shingle, needs to start marketing right away. Entrepreneurs now have a much wider range of tools which can help build their customer base and increase their audience across multiple platforms … [Read more...] about 6 Small Business Marketing Tips from the Experts
Managing Your Business: How Customer Data Can Help You Market Your Business
In today’s heavily technological and social media-focused society, it has never been more important to not only collect customer data, but know how to use it effectively as well. This data can help you gain a better understanding of your customer … [Read more...] about Managing Your Business: How Customer Data Can Help You Market Your Business
Online Outreach: 5 Tips for Effective Internet Marketing
The internet has changed the game when it comes to marketing. Instead of needing to pay substantial amounts of money to market a new business, you can do it for a much lower cost online. If you’re willing to put in enough work yourself, there are … [Read more...] about Online Outreach: 5 Tips for Effective Internet Marketing
Digital Marketing Strategies Human Resources Should Embrace
The role of an HR is a versatile one – recruitment training, talent engagement, culture maintenance, employee liaise – but also, a lesser-known one: marketing. Namely, the responsibility of an HR no longer comes down to job postings and candidate … [Read more...] about Digital Marketing Strategies Human Resources Should Embrace
5 Ways to Make Your Entrepreneurial Endeavors More Effective
Starting your own business means a lot of hard work. What you want to avoid is wasting your hard work on things that don’t make the business more effective. Think of all the hours you spent on the hiring process for that person you had to fire two … [Read more...] about 5 Ways to Make Your Entrepreneurial Endeavors More Effective
5 Reasons to Blend Marketing and Human Resources
Image source: DepositPhotos Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization depends on how these departments work together for a common purpose. … [Read more...] about 5 Reasons to Blend Marketing and Human Resources
Business Management 101: How to Make Sure Every Marketing Dollar is Effective
For a business to enjoy financial success, it has to make sales. To do that, companies need an effective marketing strategy. It doesn't matter how good your products are, if the consumers are not familiar with your brand, you will not sell. … [Read more...] about Business Management 101: How to Make Sure Every Marketing Dollar is Effective
6 Ways for Recruiters to Think and Act Like Marketers
Recruiters do work that, in many ways, resembles the job of a marketer. They must present a favorable picture of their firm to attract the interest of a particular type of candidate, much in the same way that a product message must be … [Read more...] about 6 Ways for Recruiters to Think and Act Like Marketers