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Home>Archives for Marketing

Marketing

Email Marketing: Implementing it for Your Small Business

Posted on March 19, 2018 by Aaron

Email Marketing: Implementing it for Your Small Business

Marketing your small business through email is an effective way to promote your brand without using much of your resources. Rather than forms of marketing that float around on the internet and are seen only by those who happen to come into contact … [Read more...] about Email Marketing: Implementing it for Your Small Business

6 Small Business Marketing Tips from the Experts

Posted on February 19, 2018 by Aaron

6 Small Business Marketing Tips from the Experts

Every small business owner, once they’ve hung out their shingle, needs to start marketing right away. Entrepreneurs now have a much wider range of tools which can help build their customer base and increase their audience across multiple platforms … [Read more...] about 6 Small Business Marketing Tips from the Experts

Managing Your Business: How Customer Data Can Help You Market Your Business

Posted on February 16, 2018 by Aaron

Managing Your Business: How Customer Data Can Help You Market Your Business

In today’s heavily technological and social media-focused society, it has never been more important to not only collect customer data, but know how to use it effectively as well. This data can help you gain a better understanding of your customer … [Read more...] about Managing Your Business: How Customer Data Can Help You Market Your Business

Online Outreach: 5 Tips for Effective Internet Marketing

Posted on October 13, 2017 by Aaron

Online Outreach: 5 Tips for Effective Internet Marketing

The internet has changed the game when it comes to marketing. Instead of needing to pay substantial amounts of money to market a new business, you can do it for a much lower cost online. If you’re willing to put in enough work yourself, there are … [Read more...] about Online Outreach: 5 Tips for Effective Internet Marketing

Digital Marketing Strategies Human Resources Should Embrace

Posted on August 21, 2017 by Aaron

Digital Marketing Strategies Human Resources Should Embrace

The role of an HR is a versatile one – recruitment training, talent engagement, culture maintenance, employee liaise – but also, a lesser-known one: marketing. Namely, the responsibility of an HR no longer comes down to job postings and candidate … [Read more...] about Digital Marketing Strategies Human Resources Should Embrace

5 Ways to Make Your Entrepreneurial Endeavors More Effective

Posted on July 31, 2017 by Aaron

5 Ways to Make Your Entrepreneurial Endeavors More Effective

Starting your own business means a lot of hard work. What you want to avoid is wasting your hard work on things that don’t make the business more effective. Think of all the hours you spent on the hiring process for that person you had to fire two … [Read more...] about 5 Ways to Make Your Entrepreneurial Endeavors More Effective

5 Reasons to Blend Marketing and Human Resources

Posted on July 10, 2017 by Aaron

5 Reasons to Blend Marketing and Human Resources

  Image source: DepositPhotos Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization depends on how these departments work together for a common purpose. … [Read more...] about 5 Reasons to Blend Marketing and Human Resources

Business Management 101: How to Make Sure Every Marketing Dollar is Effective

Posted on June 12, 2017 by Aaron

Business Management 101: How to Make Sure Every Marketing Dollar is Effective

  For a business to enjoy financial success, it has to make sales. To do that, companies need an effective marketing strategy. It doesn't matter how good your products are, if the consumers are not familiar with your brand, you will not sell. … [Read more...] about Business Management 101: How to Make Sure Every Marketing Dollar is Effective

6 Ways for Recruiters to Think and Act Like Marketers

Posted on March 27, 2017 by Aaron

  Recruiters do work that, in many ways, resembles the job of a marketer. They must present a favorable picture of their firm to attract the interest of a particular type of candidate, much in the same way that a product message must be … [Read more...] about 6 Ways for Recruiters to Think and Act Like Marketers

Feminine Focus: 4 Ways Businesses Can Better Market to Women

Posted on March 2, 2017 by Aaron

Feminine Focus: 4 Ways Businesses Can Better Market to Women

Marketing to women is perhaps one of the smartest things businesses can do. Women have 70 to 80 percent spending power, which is a pretty good chunk. The only thing that you have to worry about is figuring out how to market to women effectively. The … [Read more...] about Feminine Focus: 4 Ways Businesses Can Better Market to Women

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