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Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization depends on how these departments work together for a common purpose. Efficient marketing starts with investing in your employee experience. If you develop a team that’s passionate about the firm’s purpose, values, and mission, you can come up with an influential group of marketers and create a more holistic and consistent brand experience. Here are some of the key reasons why you should consider blending the marketing and human resource departments in your company.
Promotes Recruitment Marketing
A company has to undertake recruitment marketing if it wishes to attract the right candidates amidst the war of talents that is common in the market today. Unlike the norm where human resource is tasked with hiring and placement, recruitment marketing incorporates the marketing department as well. Marketers get excited about a product or service. Similarly, they can make target candidates excited about working for your company and create an effective first impression.
However, for the marketer to be able to put the business in a positive light, they have to understand how the internal structures of their company work. They need to know the benefits of the company, what keeps employees engaged, the details of various positions and departments, and so on. With the help of the human resource department, marketers get to have a better understanding of these things are more equipped to build a good reputation for their business.
Actualizes Social Recruitment
Most firms today utilize the Internet and social media primarily as a marketing tool for creating brand awareness and customer acquisition and retention. Additionally, many companies have ditched classified ads on newspapers and turned to online models for recruitment purposes. Social recruitment is the result of an ever-changing industry, and businesses need to keep abreast with these trends if they want to attract talent in their teams.
A social recruitment approach requires close interaction between HR and marketing teams. The marketers who have already created interactive social media platforms help the recruiters to publish open jobs and identify candidates with the required skill set. The HR team can assess the potential candidates’ profiles, initiate conversations and online interviews, and leverage their networks to find additional referrals.
Promotes Talent Retention
Employee turnover is one of the greatest challenges faced by businesses today. In April 2017, there was a total turnover rate of 3.4% across industries in the U.S. Companies that don’t take the time to provide training to new employees can suffer financial losses due to a high turnover rate. It is essential for a business to execute employee retention strategies if it wants to survive in the industry and escape the nuances of the talent market.
Marketers can carry out research to find out what employees and consumers want. The information can help human resource to ensure that employees are always informed of the company’s engagements, remind them why they love working there, and encourage employee feedback. All these strategies can go a long way in promoting employee retention in your firm.
Facilitates Brand Building
Marketers often deal with a tangible product or brand communication platform. However, due to the nature of their job, they can miss critical aspects of business such as employee engagement, their behaviors, beliefs, and challenges, and the role they play in the brand building experience. Employees can make or break your brand depending on the kind of information they provide to the world. This is where the human resource department comes in – it revolves around employees and their values.
By working alongside human resources, marketers can better understand employees, their values, and thoughts on the product. As marketers relate better with other workers, they positively influence the business behavior and strategy. As a result, employees who may not be in the marketing department also speak highly of the brand, and this builds the reputation of the company.
With the number of businesses and startups growing every day, there is a need for companies to stay innovative if they wish to rise above the competition. In 2012, there were 5.73 million employer firms in the United States, and the numbers have been growing exponentially over the years. A business that has an innovative team can be able to conquer the competition and stand out in the marketplace.
A brand lives through its employees’ thoughts, communication, and behaviors. When the marketing and HR team work together, they can uncover answers regarding the organization’s social and environmental goals, its values, and culture. This way, workers deliver authentic ways to communicate the real values of the firm. That purpose sparks innovation and creativity that can be employed to shape the future of the organization in a flooded market.
Human resource cannot attract top talent to the firm if the marketing team fails to develop great content that advertises the brand. Similarly, the marketing department will fail in its efforts if employees don’t deliver a seamless customer experience. When these two units work together, they can create a powerful force and attract the right talent, promote their brand, and build their business’ reputation in the marketplace.
“Dwayne Weiser is a former HR Process Consultant and current content editor for Guide To Login. He has worked with several companies and helped them find creative solutions for their HR problems. He truly believes that organizational ergonomics is the key to any successful business and he has dedicated his career to helping people succeed in their endeavors.”