The internet has changed the game when it comes to marketing. Instead of needing to pay substantial amounts of money to market a new business, you can do it for a much lower cost online. If you’re willing to put in enough work yourself, there are quite a few digital marketing tactics that won’t cost you a dime.
Considering people launch new businesses online every day, standing out isn’t easy. These five tips will help you boost your business’s online marketing.
Start with Your SEO
Search-engine optimization (SEO) is the perfect way to get plenty of organic traffic every day. It takes time to rank high in the search results, but focusing on your SEO from the very beginning will get you there sooner.
You also need to consider SEO from the get-go because it affects how you will structure your site. You’ll need to find focus keywords for each page and structure pages correctly for the best results. One type of tool that can help with this is an SEO plugin, such as Yoast.
Create or Curate High-Quality Content
Content is the most effective digital marketing tool you can have. High-quality content will attract visitors to your site, keep them on your site longer and bring them back. It’s also great for your SEO.
The best way to get high-quality content is to either create it yourself or hire someone to do so, but this can be either time-consuming or expensive, depending on which option you choose. Another option is curating content that you find.
Communicate with Your Audience
One of the ways internet marketing is different than traditional marketing methods is that it’s more of a conversation than you selling to people. People can comment on your blog posts and social media posts, share your content, and let you know what they like and dislike directly. Even a global giants like ACN needs to pay close attention to their consumers because a little bad PR can go a long way.
Take advantage of this by communicating with your audience instead of just trying to pitch your products or services to them. When you make connections with them, they’ll be more likely to choose your business and less likely to listen to ungrounded media attacks. A good example of this happened a little while ago when some negative media attention prompted consumers to start wondering “is ACN a scam”. If that ever happens to your business you will certainly be grateful if you have made it a point to be open with your customer base.
Don’t Try to Do Too Much
There are so many facets to internet marketing that it can be difficult to cover all of them. You could spend hours on content marketing, social media marketing, pay-per-click (PPC) ads and SEO. That will leave you little time to run your business, and you’ll be spreading yourself too thin across all those marketing methods.
Choose a couple marketing methods that you think would work best for your business right now and aim to do as much as possible with them. As your business grows, you can hire more employees to help handle your digital marketing.
Reach Out to Influencers to Help Build Your Brand
It’s not easy to build your brand, especially when you’re starting from scratch with no followers or connections. Working with influencers, who are people with a large follower base, could give you just the boost you need.
One option is to pay an influencer to market your product. Or, you can offer the influencer something that makes it a mutually beneficial situation. You could, for example, could write a guest blog that the influencer can put on their site. This provides free exposure for you and free content for them.
The internet is full of a near-endless number of marketing opportunities. You can go for something tried and true, or put your own unique spin on your marketing efforts. Whatever you choose, work hard at it and track the results to see where you need to make adjustments.