You’ve doubtlessly spent a great deal of time and effort on your business’ website. Unfortunately, that doesn’t always translate into getting the visitor numbers for which you had hoped. If you’re looking to better encourage customer interaction and interest on your website, you’ll definitely want to take a look at the tips below.
Make It Fast
The best way to keep customers interested in your website is to make it load quickly. Plenty of studies have shown that slow-loading websites turn away customers, increasing your website’s bounce rate. To avoid this, you need to optimize your site in a way that allows it to load quickly even on spotty data connections. Though this might mean sacrificing a few big pictures or aesthetic effects, it will encourage people to stay on your site once it loads, which will increase the likelihood of further interaction.
Invest in a Chatbot for SMBs
Chatbots have come a long way from their humble roots as clever programming toys. Modern chatbots for small to medium businesses (SMBs) have become a vital part of the business world. Chatbots for SMBs give customers a way to ask simple questions and to receive answers without having to sort through an FAQs page. Customers can get information about your business hours, your return policies, and anything else you program into the chatbot. If a customer’s concern requires more personal assistance, the chatbot can direct them to an employee who can help. Adding this feature to your website will not only allow you to help your customers, but it will add the kind of interactive element that will keep them on your site longer.
Provide the Info They Need
While you’re going to use your chatbot to answer simple questions, you can also make your website a place where your customers come to get information about your industry. Adding a simple blog or social media feed to your website will allow customers to see what’s going on with your business and to learn more about the market segment in which you operate. You can use these feeds to turn your website into a destination instead of just a quick stop.
Give Them a Way to Spend
Finally, you might want to think about adding a way to shop from your website if you do not already have a method of doing so available. Customers can and will buy from your website when possible, especially during the busier times of the year. If you’re willing to engage in some light e-commerce, you can make your website a must-visit destination for those who want to become patrons of your business.
In this digital age, your website is often the first interaction customers have with your business. Because of that, it’s vital that you give your customers a reason to stay on your website. Make the experience fast, easy to navigate, and as interesting as possible. If you give them something to do and an easy way to do it, your customers will flock to your website.