The job market has become more transparent than ever. When employers open an extremely challenging position, they need the right person with high qualifications for it. Thanks to the Internet, you can easily select candidates through many online platforms. However, the modern-day recruitment process has opened a two-way line of communication. As the recruiter reviews CVs and work experiences, the applicant can look into the company as well. If the image they see is not in tune with their expectations, they can abandon the opportunity with ease. This is why the employer brand is as important as any other PR effort. Thus, let’s see how you can create a power brand that can attract creative employees.
1. Define the Company’s Mission
Creative work is a challenging process. Because of that, talented employees look at the mission of the company first. They want to know how their daily efforts will impact the world. Every successful business uses their teams as perfect pieces that fit into a puzzle.
Together, these pieces form the image of their primary goal. So, it’s important to offer your employees a meaningful workplace experience by devising a group mission that can make the business work like a well-oiled machine.
For example, the Target job application enjoys its own online page within the official website of the company. Here, interested candidates can learn more not only about the available positions but also about the moral principles that empower the business. The company clearly states that they believe in communities, their teams as the greatest assets, and diversity.
Potential employees will feel like they will be a part of something greater than themselves. Also, they will feel welcome in a professional environment where the management highly appreciates their creative efforts.
2. Get to Know your Ideal Employee
To attract the right kind of character and expertise, you first need to know what they want. To do that, you can call a meeting with your best employees. You can work together on what kind of person would be a good fit for the company. Afterward, you should try to understand the traits, values, and incentives that characterize the ideal creative employee. The final step would be to write a character profile that represents the best candidate for your position.
Based on your findings, you can align the employer brand with your target pool of candidates. Once they come in contact with the company’s brand, applicants will find a familiar and understanding culture. This discovery will weigh a lot in their decision-making regarding their future career.
3. Make Use of the Perfect Platforms
Now that you understand your ideal creative employee better, you can focus your PR budget only on the essential points. You need the right people to see your employer brand. They can be your employees, their family, friends or and colleagues. You shouldn’t split your efforts on a multitude of platforms but use just the right ones.
This means that you should market the brand on several channels that your target candidates frequently use. You can consider making a video about the company’s values and mission which you can post on YouTube and Vimeo.
Furthermore, you can even create new social profiles for your employer brand only. Even though it is still part of your business as a whole, it should have its own independent voice that addresses only prospective candidates. You can use the official profile to talk about the value of the employer brand and what impact it has on the professional world. Some of your followers might be your potentially ideal employees, and they will surely like to hear more about your work opportunities.
4. Show Evidence of Your Commitment
The extensive efforts of creating a moral mission for the employer brand would have no result without proof. Creative employees will dig deep to learn more about the environment of one of their possible future workplaces. So, you can reinforce the brand’s credibility with proof that shows it’s a reliable, trustworthy, ambitious, and successful force. One of the best qualities of an HR manager is ethics, so it is recommended they show an honest image of the company and not resort to false impressions.
You can offer evidence in the form of rewards, salaries, training sessions, team building experiences, and attractive benefits packages the candidates can enjoy the moment they join your team. Furthermore, you can back up your promises with images, employee testimonials, and videos of your past actions in this respect. If you design your employer brand as “people-oriented,” you should offer mass media proof of your actions and it helped the local community.
All in all, the moment your employer brand starts building the image that target candidates have in mind for the perfect workplace, it becomes a powerful recruiting tool. Companies should create the perfect professional environment to attract creative employees.
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