Apr 112014
 

Companies know they have to maintain a certain level of branding when dealing with consumers – but what about with prospective employees? Company branding is becoming a major element to the hiring process. In an age where social media has personified businesses to a level not experienced before, human resources must understand the company’s image must also correspond to the way it presents itself to candidates.

A Randstad survey from 2013 found an inviting company brand may be the key to attracting talent. It found 20 percent of employees under 30 would rather work at a lower-paying job with a brand they embrace than a position at a less reputable or welcoming company.

So how can employers establish a strong brand? Through many ways: from the literature a company gives to recruiters at conferences and tradeshows, to the applicant interview itself, how a business builds its brand directly contributes to how it builds an ideal workforce.

Begin through alignment
Before putting the brand out there, decision-makers must first think exactly what they want to convey in the hiring process. Often, companies want to highlight the fact they have a track record for success and personal advancement, while others may play up their small startup personality and put the spotlight on a quirky company personality and laid-back atmosphere. Whatever brand your company wants to push, it needs to align with the company mission and long-term plans.

That cohesive mindset also comes into play when ensuring there’s a big picture for the brand, with standards for representation. Think color schemes, logos and slogans, the font in brochures or even job applications. It all needs to come full circle.

Online strategies
The Internet, the tool that has furthered outward branding efforts the most, can also be used to establish company identity for internal purposes. Particularly, online job boards where companies can utilize forums to a social media-like extent provide a fostering environment for branding. Companies can engage with industry-leading talent and converse with other players, all while emitting a brand that the company and its recruiters feels best portrays them, and best attracts top-level workers.

There a number of ways to further a particular brand, including posting videos that highlight employee achievements or offering a peek inside the boardroom. Sharing content and responding in kind are all techniques to executing a well-rounded branding initiative.

Highlight atmosphere
The first physical impression a candidate gets of a hirer is when they come in for the interview. From the reception area to the conference rooms and the layout of the office and the people that populate it – each aspect is central to an employer brand. Researchers at Randstad found that a pleasant workplace was listed behind only salary and job security as major factors in deciding where to work.

To survive in the business climate where brand is as important as profits, HR professionals and recruiters need to engage in serious cultivation of a company image. To do so will sufficiently prepare them to thrive in hiring initiatives to uncover the best talent.

Jan 142014
 

The current job market is saturated with highly qualified individuals, and the most qualified job seekers are looking for much more than just a paycheck in their search for employment. In order to attract the best candidates, you should have certain measures in place in your recruiting and hiring processes. What do the top talents in your industry look for? How can you attract them? Here’s a look. The Employer of Choice You can start by approaching talent acquisition and recruitment from the perspective of branding. If you position your company as the “employer of choice” to potential employees, you will be able to choose from the best of the best. To do so, you’ll want to describe what differentiates [...]

Dec 022013
 

It may seem quiet around here, but we’ve been busy working on new enhancements to our web-based human resources management system. The most notable update would be the addition of an Applicant Tracking System (ATS). We’ve put a huge amount of effort into creating the easiest to use and most flexible online applicant tracking system in the market. With our online HR software system, you can create your very own custom online job application.  You can then embed a list of current job openings on your own website. When an application is completed, log in to rate & review candidates. Finally, with the press of one button you can hire a candidate and transfer them into your employee management system. [...]

May 242013
 

By Steve Miranda In my 17 years as a senior level HR practitioner, I’ve seen good and bad corporate policies. The only real difference between the two is that good policies are those that employees follow. Social media policies are no exception. But the most effective policies don’t just keep employees in line. They set consistent, clear, and common-sense guidelines that free employees to do their jobs better. Here are three key characteristics that should define your social media policy: 1. It’s Clear Your employees need to understand why the policy is needed; this doesn’t mean they have to agree with that reason. It’s unrealistic to believe people will automatically support your policies. And telling employees to follow policies “because [...]

Apr 222013
 

“The whole is greater than the sum of the parts.” Everyone’s heard that expression. And we’re all familiar with what it means: An effective team can accomplish more as a whole than its individual members can accomplish on their own. The key word here is effective.  Building an effective, high-performing team requires more than simply throwing a group of outstanding individuals into a room and telling them they can’t come out until they have a solution. And maintaining an effective team requires planning, communication and decision-making. Assess individual strengths and weaknesses, build support, establish the conditions for effectiveness, agree on your goals—and you’re on the road to building a championship team. But lead with your emotions, shy away from hard [...]

Apr 152013
 
What Gets Your Attention ...?

The other day I was talking with my mentor and he asked an interesting (I thought) question.  “What does EffortlessHR offer a CEO that would make them want to use your product?” I, of course, went through all the benefits and features of EffortlessHR (which I can also recite for you if you don’t know what they are), but it made me stop and think – what is it that the busy CEO/Owner of a company is looking for in any program or service?  How do you get their attention and make them want to learn more? Let’s face it – there are a lot of products and services out there and more are available every day.  So, how do [...]

Mar 292013
 
HR Practices - Do You Have Zombies in Your Office?

A hit show (just finishing up their 3rd season) is “The Walking Dead”, about a zombie apocalypse.  Whether or not you have ever watched it or heard of it, the show is scary and if you put the concept into your office, it can be REALLY frightening.  Do you know if you have ‘real-life zombies and ghosts’ walking around your office on a daily basis? We all like a good scary movie every now and then, but nothing is scarier than hiring someone who appears to be perfect for the job, and then finding out quickly that he or she is a nightmare. Every day we see organizations use scary hiring practices! Why should you be spooked out by scary [...]

Dec 192012
 
The Best Wordpress Anti-Spam Plugins for 2012-2013

I’ m sure that there are plenty of posts on this topic, but we have had first-hand experience for several years in dealing with comment spammers. Each of the plugins below are in use by the EffortlessHR Blog and they all work in uniquely different ways to stop bots and spammers dead in their tracks. Today we are going to share our winning combination, in order of importance: G.A.S.P. (GrowMap Anti Spam Plugin) This plugin also comes installed with CommentLuv Premium. It’s very simple in design and adds a checkbox to “Confirm you are NOT a spammer” to your comment form. It also performs some validation and limits the maximum number of links that can be present in comment text. It [...]

Dec 042012
 
How to Choose Professional Organizations to Join

In these challenging times when every dollar spent must be a wise investment, one of those decisions is where you should spend both  time and money  in terms of business development.  One thing is for sure, you will need to contribute in order to gain.  If you join a networking group thinking I’ll just attend and business will come my way, you’re going to be sorely disappointed. You will get out of a professional organization what you put into it.  Have a plan when you attend the various events on who you want to meet.  If there is a directory or listing of the members, identify at least 5 new prospects you would like to meet that either can directly [...]

Nov 152012
 
Suffusion theme, CommentLuv Premium, live chat, oh my.

New Blog Theme After what seems like forever, the EffortlessHR blog has a new theme (Suffusion). For your enjoyment and to be forever archive, the blog looked like this before:  CommentLuv Premium If you don’t know what CommentLuv is, then you are in for a treat. To keep it short: each time you comment, you can choose to link directly to one of YOUR blog posts. This is great for SEO and really encourages discussion. Since we love spreading the love around, if you Tweet, Like on Facebook, or Google +1 the post, your link will also be dofollow (followed by search engines — a good thing). An example of CommentLuv Premium is below: Live Chat For those of you [...]