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Travel Guides
SOC Code: 39-7012.00

Plan, organize, and conduct long distance travel, tours, and expeditions for individuals and groups.

Sample of reported job titles: Cruise Counselor, Guide, Mountain Bike Guide, River Guide, Tour Coordinator, Tour Director, Tour Escort, Tour Manager, Tour Operator, Tours Captain

Tasks

  • Plan tour itineraries, applying knowledge of travel routes and destination sites.
  • Resolve any problems with itineraries, service, or accommodations.
  • Sell travel packages.
  • Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
  • Evaluate services received on the tour, and report findings to tour organizers.
  • Lead individuals or groups to tour site locations and describe points of interest.
  • Verify amounts and quality of equipment prior to expeditions or tours.
  • Pay bills and record checks issued.
  • Attend to special needs of tour participants.
  • Give advice on sightseeing and shopping.
  • Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency.
  • Administer first aid to injured group participants.
  • Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites.
  • Set up camps, and prepare meals for tour group members.
  • Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment.

Technology Skills

  • Accounting software - Financial accounting software
  • Customer relationship management CRM software - Customer information databases
  • Data base user interface and query software - Travel Agent CMS
  • Electronic mail software - Microsoft Outlook
  • Internet browser software - Web browser software
  • Mobile location based services software - Global Positioning System GPS software
  • Office suite software - Microsoft Office
  • Spreadsheet software - Microsoft Excel
  • Word processing software - Microsoft Word

Tools Used

  • Animal calls - Animal sound lures
  • Automobiles or cars - Passenger vehicles
  • Busses - Motor coaches; Shuttle buses
  • Camping or outdoor stoves - Propane camping stoves
  • Digital camcorders or video cameras - Digital video cameras
  • Electronic charts or maps or atlases - Electronic maps
  • Emergency medical services first aid kits - Emergency first aid kits
  • Fishing reels - Sport fishing reels
  • Fishing rods - Sport fishing rods
  • Flatbed trailers - Equipment trailers
  • Laser printers - Computer laser printers
  • Lifelines or lifeline equipment - Climbing ropes
  • Microphones - Cordless microphones
  • Mobile phones - Smart phones
  • Public address systems - Portable public address PA systems
  • Radio frequency transmitters or receivers - Radio frequency RF Receivers; Radio frequency RF Transmitters
  • Recreational motorboats - Recreational water vehicles
  • Safety harnesses or belts - Climbing harnesses
  • Safety helmets - Climbing helmets
  • Sporting rifles - Hunting rifles
  • Sporting shotguns - Hunting shotguns
  • Swivel carabiner - Climbing carabiners
  • Tablet computers
  • Tents - Camping tents
  • Touring bicycles - Touring bikes
  • Vehicle navigation systems - Navigation equipment

Knowledge

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Skills

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Service Orientation - Actively looking for ways to help people.
  • Coordination - Adjusting actions in relation to others' actions.
  • Persuasion - Persuading others to change their minds or behavior.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Time Management - Managing one's own time and the time of others.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Far Vision - The ability to see details at a distance.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.

Interests

  • Interest code: EC
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
    • Social - Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Work Context

  • Deal With External Customers - 81% responded “Extremely important.”
  • Frequency of Decision Making
  • Face-to-Face Discussions
  • Telephone
  • Contact With Others - 55% responded “Constant contact with others.”
  • Impact of Decisions on Co-workers or Company Results - 62% responded “Very important results.”
  • Structured versus Unstructured Work - 55% responded “A lot of freedom.”
  • Work With Work Group or Team - 22% responded “Very important.”
  • Coordinate or Lead Others - 47% responded “Extremely important.”
  • Freedom to Make Decisions - 37% responded “Some freedom.”
  • Electronic Mail - 43% responded “Every day.”
  • Indoors, Environmentally Controlled - 16% responded “Once a week or more but not every day.”
  • Consequence of Error - 29% responded “Very serious.”
  • Letters and Memos
  • Spend Time Sitting - 18% responded “Less than half the time.”
  • Importance of Being Exact or Accurate - 34% responded “Very important.”
  • Level of Competition - 15% responded “Not at all competitive.”
  • Time Pressure - 45% responded “Once a month or more but not every week.”
  • Physical Proximity - 76% responded “Slightly close (e.g., shared office).”
  • Responsibility for Outcomes and Results - 25% responded “Very high responsibility.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 30% responded “Less than half the time.”

Education

Percentage of RespondentsEducation Level Required
40%Some college, no degree
33%High school diploma or equivalent
12%Bachelor's degree

Work Styles

  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Persistence - Job requires persistence in the face of obstacles.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Integrity - Job requires being honest and ethical.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.

Work Values

  • Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Wages & Trends

  • Median wages (2017)
    • $12.39 hourly, $25,770 annual
  • Employment (2016)
    • 4,000 employees
  • Projected growth (2016-2026)
    • Average (5% to 9%)
  • Projected job openings (2016-2026)
    • 600

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