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Program Directors
SOC Code: 27-2012.03

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Sample of reported job titles: Director, Newscast Director, Operations Director, Production Director, Program Coordinator, Program Director, Program Manager, Programming Director, Station Manager, Television Program Director (TV Program Director)

Tasks

  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Coordinate activities between departments, such as news and programming.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Establish work schedules and assign work to staff members.
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
  • Prepare copy and edit tape so that material is ready for broadcasting.
  • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
  • Develop ideas for programs and features that a station could produce.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Develop promotions for current programs and specials.
  • Perform personnel duties, such as hiring staff and evaluating work performance.
  • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
  • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
  • Operate and maintain on-air and production audio equipment.
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
  • Read news, read or record public service and promotional announcements, or perform other on-air duties.
  • Direct setup of remote facilities and install or cancel programs at remote stations.
  • Conduct interviews for broadcasts.
  • Cue announcers, actors, performers, and guests.
  • Participate in the planning and execution of fundraising activities.

Technology Skills

  • Calendar and scheduling software - Music scheduling software; RCS GSelector
  • Data base user interface and query software - FileMaker Pro; Microsoft SQL Server ; Scheduling databases
  • Document management software - Adobe Systems Adobe Acrobat
  • Electronic mail software - Email software
  • Graphics or photo imaging software - Adobe Systems Adobe Photoshop
  • Instant messaging software - Twitter
  • Internet browser software - Web browser software
  • Music or sound editing software - Broadcast Electronics AudioVAULT FleX
  • Office suite software - Microsoft Office
  • Presentation software - Microsoft PowerPoint
  • Project management software - Microsoft SharePoint
  • Spreadsheet software - Microsoft Excel
  • Video creation and editing software - Apple Final Cut Pro ; Avid Technology iNEWS
  • Web page creation and editing software - Content management systems CMS; Facebook
  • Web platform development software - Hypertext markup language HTML
  • Word processing software - Microsoft Word

Tools Used

  • Audio mixing consoles - Sound mixing consoles
  • Desktop computers
  • Digital voice recorders - Digital audio recorders
  • Laser fax machine - Laser facsimile machines
  • Media control systems - Emergency alert system EAS equipment
  • Personal computers
  • Radio core equipment - Audio signal processors
  • Radio frequency transmitters or receivers - Emergency communications scanners
  • Special purpose telephones - Multi-line telephone systems
  • Tablet computers

Knowledge

  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills

  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Speaking - Talking to others to convey information effectively.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Coordination - Adjusting actions in relation to others' actions.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Time Management - Managing one's own time and the time of others.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Persuasion - Persuading others to change their minds or behavior.
  • Service Orientation - Actively looking for ways to help people.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Instructing - Teaching others how to do something.
  • Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Management of Material Resources - Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
  • Operations Analysis - Analyzing needs and product requirements to create a design.

Abilities

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
  • Far Vision - The ability to see details at a distance.
  • Time Sharing - The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).

Interests

  • Interest code: ECA
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
    • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Work Context

  • Electronic Mail - 100% responded “Every day.”
  • Telephone - 100% responded “Every day.”
  • Contact With Others - 92% responded “Constant contact with others.”
  • Indoors, Environmentally Controlled - 93% responded “Every day.”
  • Face-to-Face Discussions - 80% responded “Every day.”
  • Deal With External Customers - 81% responded “Extremely important.”
  • Work With Work Group or Team - 78% responded “Extremely important.”
  • Time Pressure - 64% responded “Every day.”
  • Freedom to Make Decisions - 57% responded “A lot of freedom.”
  • Structured versus Unstructured Work - 56% responded “A lot of freedom.”
  • Duration of Typical Work Week - 78% responded “More than 40 hours.”
  • Coordinate or Lead Others
  • Frequency of Decision Making - 60% responded “Every day.”
  • Importance of Being Exact or Accurate - 56% responded “Very important.”
  • Level of Competition - 45% responded “Extremely competitive.”
  • Spend Time Sitting - 29% responded “Continually or almost continually.”
  • Letters and Memos - 47% responded “Once a week or more but not every day.”
  • Impact of Decisions on Co-workers or Company Results - 58% responded “Important results.”
  • Responsibility for Outcomes and Results - 35% responded “Very high responsibility.”
  • Frequency of Conflict Situations - 59% responded “Once a week or more but not every day.”
  • Deal With Unpleasant or Angry People - 58% responded “Once a week or more but not every day.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 32% responded “Continually or almost continually.”
  • Importance of Repeating Same Tasks - 33% responded “Important.”
  • Public Speaking - 30% responded “Once a month or more but not every week.”

Education

Percentage of RespondentsEducation Level Required
65%Bachelor's degree
13%High school diploma or equivalent
12%Associate's degree

Work Styles

  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Integrity - Job requires being honest and ethical.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Persistence - Job requires persistence in the face of obstacles.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

Work Values

  • Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Wages & Trends

  • Median wages (2017)
    • $34.43 hourly, $71,620 annual
  • Employment (2016)
    • 135,000 employees
  • Projected growth (2016-2026)
    • Faster than average (10% to 14%)
  • Projected job openings (2016-2026)
    • 14,100

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