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Occupation Information

Producers
SOC Code: 27-2012.01

Plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.

Sample of reported job titles: Animation Producer, Associate Producer, Executive Producer, News Producer, Newscast Producer, Producer, Promotions Producer, Radio Producer, Television News Producer, Television Producer (TV Producer)

Tasks

  • Write and edit news stories from information collected by reporters and other sources.
  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
  • Research production topics using the internet, video archives, and other informational sources.
  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
  • Monitor postproduction processes to ensure accurate completion of details.
  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
  • Hire directors, principal cast members, and key production staff members.
  • Arrange financing for productions.
  • Determine production size, content, and budget, establishing details such as production schedules and management policies.
  • Select plays, scripts, books, or ideas to be produced.
  • Perform management activities, such as budgeting, scheduling, planning, and marketing.
  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.
  • Negotiate contracts with artistic personnel, often in accordance with collective bargaining agreements.
  • Determine and direct the content of radio programming.
  • Obtain rights to scripts or to such items as existing video footage.
  • Write and submit proposals to bid on contracts for projects.
  • Produce shows for special occasions, such as holidays or testimonials.
  • Plan and coordinate the production of musical recordings, selecting music and directing performers.
  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
  • Maintain knowledge of minimum wages and working conditions established by unions or associations of actors and technicians.
  • Obtain and distribute costumes, props, music, and studio equipment needed to complete productions.

Technology Skills

  • Data mining software - Google Analytics
  • Desktop publishing software - Adobe Systems Adobe InDesign ; Microsoft Publisher
  • Development environment software - Adobe Systems Adobe ActionScript; Adobe Systems Adobe Creative Suite
  • Document management software - Adobe Systems Adobe Acrobat
  • Electronic mail software - Email software; Microsoft Outlook
  • Enterprise application integration software - Extensible markup language XML
  • Graphics or photo imaging software - Adobe Systems Adobe Creative Cloud ; Adobe Systems Adobe Flash; Adobe Systems Adobe Photoshop ; Microsoft Visio (see all 5 examples)
  • Instant messaging software - Twitter
  • Music or sound editing software - Adobe Systems Adobe Audition
  • Office suite software - Microsoft Office
  • Presentation software - Microsoft PowerPoint
  • Project management software - Microsoft Project
  • Sales and marketing software - Google AdWords
  • Spreadsheet software - Microsoft Excel
  • Video creation and editing software - Adobe Systems Adobe AfterEffects ; Apple Final Cut Pro ; Live streaming software; YouTube (see all 8 examples)
  • Web page creation and editing software - Adobe Systems Adobe Dreamweaver ; Content management systems CMS; Instagram; LinkedIn (see all 6 examples)
  • Web platform development software - Drupal ; Hypertext markup language HTML ; JavaScript ; PHP: Hypertext Preprocessor (see all 5 examples)
  • Word processing software - Microsoft Word

Tools Used

  • Digital audio workstation DAW - Newsroom digital audio workstations
  • Digital camcorders or video cameras - Electronic news gathering ENG cameras
  • Notebook computers - Laptop computers
  • Personal computers
  • Tablet computers
  • Visual presenters - Teleprompters

Knowledge

  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Skills

  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Speaking - Talking to others to convey information effectively.
  • Coordination - Adjusting actions in relation to others' actions.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Time Management - Managing one's own time and the time of others.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Persuasion - Persuading others to change their minds or behavior.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.

Abilities

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Far Vision - The ability to see details at a distance.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

Interests

  • Interest code: EA
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Work Context

  • Electronic Mail - 96% responded “Every day.”
  • Face-to-Face Discussions - 97% responded “Every day.”
  • Telephone - 93% responded “Every day.”
  • Contact With Others - 82% responded “Constant contact with others.”
  • Work With Work Group or Team - 87% responded “Extremely important.”
  • Time Pressure - 83% responded “Every day.”
  • Importance of Being Exact or Accurate - 69% responded “Extremely important.”
  • Frequency of Decision Making - 76% responded “Every day.”
  • Freedom to Make Decisions - 65% responded “A lot of freedom.”
  • Impact of Decisions on Co-workers or Company Results - 67% responded “Very important results.”
  • Structured versus Unstructured Work - 53% responded “A lot of freedom.”
  • Coordinate or Lead Others - 61% responded “Extremely important.”
  • Responsibility for Outcomes and Results - 53% responded “Very high responsibility.”
  • Indoors, Environmentally Controlled - 74% responded “Every day.”
  • Level of Competition - 40% responded “Extremely competitive.”
  • Spend Time Sitting - 51% responded “More than half the time.”
  • Duration of Typical Work Week - 59% responded “More than 40 hours.”
  • Letters and Memos - 49% responded “Once a week or more but not every day.”
  • Frequency of Conflict Situations - 45% responded “Every day.”
  • Physical Proximity - 44% responded “Moderately close (at arm's length).”
  • Deal With Unpleasant or Angry People - 39% responded “Once a week or more but not every day.”
  • Deal With External Customers - 40% responded “Extremely important.”
  • Public Speaking - 31% responded “Once a week or more but not every day.”

Education

Percentage of RespondentsEducation Level Required
53%Bachelor's degree
15%Professional degree
11%Post-secondary certificate

Work Styles

  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity - Job requires being honest and ethical.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Persistence - Job requires persistence in the face of obstacles.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.

Work Values

  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Wages & Trends

  • Median wages (2017)
    • $34.43 hourly, $71,620 annual
  • Employment (2016)
    • 135,000 employees
  • Projected growth (2016-2026)
    • Faster than average (10% to 14%)
  • Projected job openings (2016-2026)
    • 14,100

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