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Online Merchants
SOC Code: 13-1199.06

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Sample of reported job titles: Marketing Director; Marketing Specialist; Master Hearth Technician; Online Marketing Manager; Online Services Manager; Owner, E Commerce Company; Social Media Director; Supervisor of Operations; Vice President of Marketing; Wholesale Representative

Tasks

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Receive and process payments from customers, using electronic transaction services.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Determine and set product prices.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
  • Cancel orders based on customer requests or inventory or delivery problems.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Order or purchase merchandise to maintain optimal inventory levels.
  • Determine location for product listings to maximize exposure to online traffic.
  • Create or maintain database of customer accounts.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Disclose merchant information and terms and policies of transactions in online or offline materials.
  • Design customer interface of online storefront, using web programming or e-commerce software.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
  • Transfer digital media, such as music, video, or software, to customers via the Internet.
  • Devise, select, or purchase domain name and web address.
  • Initiate online auctions through auction hosting sites or auction management software.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

Technology Skills

  • Accounting software - Financial accounting software; Intuit QuickBooks ; Tax software
  • Business intelligence and data analysis software - IBM Digital Analytics; Search engine optimization SEO software
  • Communications server software - IBM Domino
  • Data base management system software - Apache Solr ; MySQL ; Relational database management software
  • Data base user interface and query software - Microsoft Access ; Search engine results pages SERP software; Structured query language SQL
  • Data mining software - Bing for Power BI; Google Analytics
  • Development environment software - Microsoft .NET Framework ; Microsoft Visual Studio
  • Electronic mail software - Microsoft Outlook
  • Enterprise application integration software - Extensible markup language XML ; IBM InfoSphere DataStage ; IBM WebSphere
  • Enterprise resource planning ERP software - NetSuite ERP
  • Graphics or photo imaging software - Adobe Systems Adobe Fireworks; Adobe Systems Adobe Photoshop ; Microsoft Visio
  • Instant messaging software - Twitter
  • Internet browser software - Web browser software
  • Inventory management software - Inventory tracking software
  • Mailing and shipping software - Shipment processing software
  • Mobile operator specific application software - Mobile application software
  • Object or component oriented development software - C# ; jQuery ; Oracle Java
  • Office suite software - Microsoft Office
  • Operating system software - Apple macOS ; Linux ; Microsoft Windows
  • Point of sale POS software - CCBill; PayPal Here; Snorasson Holdings CCNow; Square (see all 11 examples)
  • Presentation software - Microsoft PowerPoint
  • Project management software - Microsoft Project
  • Sales and marketing software - Bing Ads; Google AdWords ; Search engine marketing SEM software; Webtrends software
  • Spreadsheet software - Microsoft Excel
  • Video creation and editing software - YouTube
  • Web page creation and editing software - Adobe Systems Adobe Dreamweaver ; Content management systems CMS; Facebook ; WordPress (see all 5 examples)
  • Web platform development software - Apache Struts ; Hypertext markup language HTML ; JavaScript ; LAMP Stack (see all 11 examples)
  • Word processing software - Microsoft Word

Tools Used

  • Band printers - Label printers
  • Desktop computers
  • Dot matrix printers
  • Laser fax machine - Laser facsimile machines
  • Magnetic stripe readers and encoders - Credit card machines
  • Pen or flash drive - External hard drives; Thumb drives
  • Personal computers
  • Tablet computers

Knowledge

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

Skills

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Service Orientation - Actively looking for ways to help people.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Mathematics - Using mathematics to solve problems.

Abilities

  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem.
  • Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.

Interests

  • Interest code: ECR
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
    • Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Work Context

  • Electronic Mail - 100% responded “Every day.”
  • Indoors, Environmentally Controlled - 83% responded “Every day.”
  • Telephone - 81% responded “Every day.”
  • Freedom to Make Decisions - 62% responded “A lot of freedom.”
  • Face-to-Face Discussions - 67% responded “Every day.”
  • Contact With Others - 64% responded “Constant contact with others.”
  • Structured versus Unstructured Work - 52% responded “A lot of freedom.”
  • Frequency of Decision Making - 60% responded “Every day.”
  • Spend Time Sitting - 49% responded “More than half the time.”
  • Deal With External Customers - 54% responded “Extremely important.”
  • Importance of Being Exact or Accurate - 59% responded “Very important.”
  • Time Pressure - 47% responded “Once a week or more but not every day.”
  • Impact of Decisions on Co-workers or Company Results - 50% responded “Very important results.”
  • Work With Work Group or Team - 50% responded “Extremely important.”
  • Coordinate or Lead Others - 33% responded “Extremely important.”
  • Responsibility for Outcomes and Results - 37% responded “Very high responsibility.”
  • Duration of Typical Work Week - 44% responded “More than 40 hours.”
  • Letters and Memos - 31% responded “Every day.”
  • Importance of Repeating Same Tasks - 31% responded “Very important.”
  • Level of Competition - 38% responded “Moderately competitive.”
  • Deal With Unpleasant or Angry People - 48% responded “Once a month or more but not every week.”

Education

Percentage of RespondentsEducation Level Required
41%Bachelor's degree
33%High school diploma or equivalent
12%Post-secondary certificate

Work Styles

  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Persistence - Job requires persistence in the face of obstacles.
  • Integrity - Job requires being honest and ethical.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.

Work Values

  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Working Conditions - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Wages & Trends

  • Median wages (2017)
    • $33.66 hourly, $70,010 annual
  • Employment (2016)
    • 1,024,000 employees
  • Projected growth (2016-2026)
    • Average (5% to 9%)
  • Projected job openings (2016-2026)
    • 104,200

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