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Merchandise Displayers and Window Trimmers
SOC Code: 27-1026.00

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

Sample of reported job titles: Decorator, Display Associate, Display Decorator, Display Specialist, In-Store Marketing Associate, Merchandiser, Visual Manager, Visual Merchandiser (VM), Visual Merchandising Manager, Visual Merchandising Specialist

Tasks

  • Plan commercial displays to entice and appeal to customers.
  • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
  • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
  • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
  • Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
  • Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
  • Develop ideas or plans for merchandise displays or window decorations.
  • Assemble or set up displays, furniture, or products in store space while utilizing colors, lights, pictures, or other accessories to display the product.
  • Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
  • Select themes, lighting, colors, or props to be used.
  • Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
  • Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
  • Collaborate with others to obtain products or other display items.
  • Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
  • Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
  • Take photographs of displays or signage.
  • Dress mannequins for displays.
  • Supervise or train staff members on daily tasks, such as visual merchandising.
  • Store, pack, and maintain inventory records of props, products, or display items.
  • Use computers to produce signage.
  • Prepare sketches, floor plans, or models of proposed displays.
  • Instruct sales staff in color coordination of clothing racks or counter displays.
  • Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
  • Cut out designs on cardboard, hardboard, or plywood, according to motif of event.

Technology Skills

  • Computer aided design CAD software - Autodesk AutoCAD
  • Data base user interface and query software - Data entry software
  • Desktop publishing software - Adobe Systems Adobe InDesign
  • Document management software - Adobe Systems Adobe Acrobat
  • Electronic mail software - Email software; IBM Lotus Notes; Microsoft Outlook
  • Graphics or photo imaging software - Adobe Systems Adobe Creative Cloud ; Adobe Systems Adobe Illustrator ; Graphics software
  • Internet browser software - Microsoft Internet Explorer; Netscape Navigator
  • Inventory management software - Inventory control systems
  • Office suite software - Microsoft Office
  • Presentation software - Microsoft PowerPoint
  • Spreadsheet software - Microsoft Excel
  • Word processing software - Microsoft Word

Tools Used

  • Air brushes
  • Claw hammer - Claw hammers
  • Desktop computers
  • Digital cameras
  • Dollies
  • Domestic sewing machines - Sewing machines
  • Glue guns
  • Hammers - Tack hammers
  • Ladders
  • Locking pliers
  • Paint brushes - Artists' brushes
  • Personal computers
  • Power drills
  • Power nail guns - Tacker guns
  • Power saws - Tile saws
  • Power staple guns - Power staplers
  • Rulers
  • Saws - Hand saws
  • Screwdrivers - Phillips head screwdrivers; Straight screwdrivers
  • Shears - Scissors
  • Utility knives

Knowledge

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Speaking - Talking to others to convey information effectively.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Coordination - Adjusting actions in relation to others' actions.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Time Management - Managing one's own time and the time of others.

Abilities

  • Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Manual Dexterity - The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Far Vision - The ability to see details at a distance.
  • Finger Dexterity - The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Trunk Strength - The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.
  • Visual Color Discrimination - The ability to match or detect differences between colors, including shades of color and brightness.
  • Extent Flexibility - The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Arm-Hand Steadiness - The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
  • Gross Body Coordination - The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Multilimb Coordination - The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
  • Stamina - The ability to exert yourself physically over long periods of time without getting winded or out of breath.
  • Static Strength - The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.

Interests

  • Interest code: AER
    • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Work Context

  • Face-to-Face Discussions - 71% responded “Every day.”
  • Contact With Others - 63% responded “Constant contact with others.”
  • Indoors, Environmentally Controlled - 89% responded “Every day.”
  • Spend Time Standing - 50% responded “More than half the time.”
  • Spend Time Walking and Running - 45% responded “More than half the time.”
  • Work With Work Group or Team - 51% responded “Extremely important.”
  • Freedom to Make Decisions - 42% responded “Some freedom.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 52% responded “Continually or almost continually.”
  • Frequency of Decision Making - 63% responded “Every day.”
  • Deal With External Customers - 52% responded “Extremely important.”
  • Telephone - 67% responded “Every day.”
  • Electronic Mail - 56% responded “Every day.”
  • Time Pressure - 52% responded “Once a week or more but not every day.”
  • Structured versus Unstructured Work - 16% responded “Some freedom.”
  • Physical Proximity - 38% responded “Moderately close (at arm's length).”
  • Coordinate or Lead Others - 49% responded “Important.”
  • Deal With Unpleasant or Angry People - 22% responded “Every day.”
  • Importance of Being Exact or Accurate - 27% responded “Very important.”
  • Impact of Decisions on Co-workers or Company Results - 44% responded “Important results.”
  • Spend Time Bending or Twisting the Body - 38% responded “Less than half the time.”
  • Exposed to High Places - 30% responded “Once a year or more but not every month.”
  • Spend Time Making Repetitive Motions - 51% responded “Less than half the time.”
  • Level of Competition - 35% responded “Moderately competitive.”
  • Spend Time Climbing Ladders, Scaffolds, or Poles - 47% responded “Less than half the time.”

Education

Percentage of RespondentsEducation Level Required
39%High school diploma or equivalent
20%Some college, no degree
18%Bachelor's degree

Work Styles

  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity - Job requires being honest and ethical.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Persistence - Job requires persistence in the face of obstacles.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.

Work Values

  • Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Wages & Trends

  • Median wages (2017)
    • $13.31 hourly, $27,680 annual
  • Employment (2016)
    • 141,000 employees
  • Projected growth (2016-2026)
    • Slower than average (2% to 4%)
  • Projected job openings (2016-2026)
    • 13,600

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