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Green Marketers
SOC Code: 11-2011.01

Create and implement methods to market green products and services.

Tasks

  • Analyze green product marketing or sales trends to forecast future conditions.
  • Analyze the effectiveness of marketing tactics or channels.
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Identify marketing channels for green products or services.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Generate or identify sales leads for green products and technologies.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Monitor green-related industry statistics or literature to identify trends.

Technology Skills

  • Analytical or scientific software - Google Analytics ; WebTrends Analytics
  • Calendar and scheduling software - Scheduling software
  • Customer relationship management CRM software - Oracle Eloqua ; Salesforce software
  • Data base management system software - Microsoft SQL Server
  • Data base user interface and query software - Microsoft Access ; Structure query language SQL
  • Desktop publishing software - Adobe Systems Adobe InDesign ; Microsoft Publisher
  • Development environment software - Adobe Systems Adobe Creative Suite; Software development tools
  • Document management software - Adobe Systems Adobe Acrobat ; Adobe Systems Adobe Reader
  • Electronic mail software - Email software; MailChimp; Microsoft Outlook
  • Enterprise application integration software - Extensible markup language XML ; Hootsuite
  • Enterprise resource planning ERP software - SAP
  • Graphics or photo imaging software - Adobe Systems Adobe Illustrator ; Adobe Systems Adobe Photoshop
  • Information retrieval or search software - Pinterest
  • Instant messaging software - Twitter
  • Internet browser software - Web browser software
  • Inventory management software - Inventory tracking software
  • Object or component oriented development software - Computer aided software engineering CASE tools
  • Office suite software - Microsoft Office
  • Presentation software - Microsoft PowerPoint
  • Project management software - Microsoft Project ; Microsoft SharePoint
  • Sales and marketing software - Google AdWords ; HubSpot software; Marketo Marketing Automation ; Webtrends software
  • Spreadsheet software - Microsoft Excel
  • Video creation and editing software - Vimeo; YouTube
  • Web page creation and editing software - Adobe Systems Adobe Dreamweaver ; Adobe Systems Adobe Experience Manager (AEM); Facebook ; Social media software (see all 6 examples)
  • Web platform development software - Drupal ; Hypertext markup language HTML ; JavaScript
  • Word processing software - Microsoft Word

Tools Used

  • Desktop computers
  • Laser fax machine - Laser facsimile machines
  • Notebook computers - Laptop computers
  • Personal computers
  • Photocopiers - Photocopying equipment
  • Portable data input terminals - Handheld computers
  • Scanners - Computer data input scanners
  • Special purpose telephones - Multi-line telephone systems

Interests

  • Interest code: EAI
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
    • Investigative - Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Work Values

  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Wages & Trends

  • Median wages (2017)
    • $51.03 hourly, $106,130 annual
  • Employment (2016)
    • 31,000 employees
  • Projected growth (2016-2026)
    • Average (5% to 9%)
  • Projected job openings (2016-2026)
    • 3,400

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