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Occupation Information

Desktop Publishers
SOC Code: 43-9031.00

Format typescript and graphic elements using computer software to produce publication-ready material.

Sample of reported job titles: Advertising Associate, Art Director, Computer Typesetter, Creative Director, Desktop Publishing Specialist, Electronic Console Display Operator, Electronic Imager, Graphic Artist, Mac Operator, Production Manager

Tasks

  • Check preliminary and final proofs for errors and make necessary corrections.
  • Operate desktop publishing software and equipment to design, lay out, and produce camera-ready copy.
  • Position text and art elements from a variety of databases in a visually appealing way to design print or web pages, using knowledge of type styles and size and layout patterns.
  • Convert various types of files for printing or for the Internet, using computer software.
  • Transmit, deliver or mail publication master to printer for production into film and plates.
  • Study layout or other design instructions to determine work to be done and sequence of operations.
  • Enter digitized data into electronic prepress system computer memory, using scanner, camera, keyboard, or mouse.
  • View monitors for visual representation of work in progress and for instructions and feedback throughout process, making modifications as necessary.
  • Import text and art elements, such as electronic clip art or electronic files from photographs that have been scanned or produced with a digital camera, using computer software.
  • Collaborate with graphic artists, editors and writers to produce master copies according to design specifications.
  • Select number of colors and determine color separations.
  • Prepare sample layouts for approval, using computer software.
  • Edit graphics and photos, using pixel or bitmap editing, airbrushing, masking, or image retouching.
  • Enter text into computer keyboard and select the size and style of type, column width, and appropriate spacing for printed materials.
  • Enter data, such as coordinates of images and color specifications, into system to retouch and make color corrections.
  • Load floppy disks or tapes containing information into system.
  • Store copies of publications on paper, magnetic tape, film or diskette.
  • Create special effects such as vignettes, mosaics, and image combining, and add elements such as sound and animation to electronic publications.

Technology Skills

  • Data base management system software - MySQL
  • Data base user interface and query software - Microsoft Access ; WordWeb
  • Data conversion software - AlgoLab Raster to Vector Conversion Toolkit; GTX RastorCAD; Potrace; Trix TracTrix (see all 5 examples)
  • Desktop publishing software - Adobe Systems Adobe InDesign ; Microsoft Publisher; QuarkXPress; Serif PagePlus (see all 13 examples)
  • Development environment software - Adobe Systems Adobe PostScript; Microsoft Visual Basic ; Scalable vector graphics SVG
  • Document management software - Adobe Systems Adobe Acrobat ; Color management software; Microsoft Office SharePoint Server MOSS
  • Enterprise application integration software - Extensible markup language XML
  • Graphics card driver software
  • Graphics or photo imaging software - Adobe Systems Adobe Photoshop ; Corel CorelDraw Graphics Suite; Microsoft Visio ; Vector drawing software (see all 20 examples)
  • Information retrieval or search software - Online image and graphics database software
  • Internet browser software
  • Map creation software - Mapping software
  • Object or component oriented development software - Adobe Systems Adobe ActionScript; Oracle Java ; Python ; Sun Microsystems Java (see all 5 examples)
  • Office suite software - Corel WordPerfect; Microsoft Office ; OpenOffice.org
  • Operating system software - Apple AppleScript; UNIX
  • Optical character reader OCR or scanning software - Corel CorelScan; Corel OCR-Trace 8; Nuance OmniPage Professional; PANTONE ColorVision ProfilerPlus
  • Presentation software - Microsoft PowerPoint
  • Printer driver software
  • Spell checkers - Spelling and grammar checking software
  • Spreadsheet software - Microsoft Excel
  • Video creation and editing software - Adobe Systems Adobe AfterEffects ; Corel WebDraw
  • Voice recognition software - Nuance Dragon NaturallySpeaking
  • Web page creation and editing software - Actuate DocBook; Adobe Systems Adobe Dreamweaver ; Adobe Systems Adobe Flash Player
  • Web platform development software - Cascading Style Sheets CSS ; Hypertext markup language HTML ; JavaScript ; jQuery (see all 5 examples)
  • Word processing software - Microsoft Word

Tools Used

  • Desktop computers
  • Graphics tablets - Pen tablets
  • Laser printers
  • Notebook computers
  • Scanners

Knowledge

  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Speaking - Talking to others to convey information effectively.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Time Management - Managing one's own time and the time of others.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Operations Analysis - Analyzing needs and product requirements to create a design.
  • Service Orientation - Actively looking for ways to help people.

Abilities

  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Visual Color Discrimination - The ability to match or detect differences between colors, including shades of color and brightness.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Perceptual Speed - The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Flexibility of Closure - The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Far Vision - The ability to see details at a distance.
  • Finger Dexterity - The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.

Interests

  • Interest code: AIC
    • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
    • Investigative - Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
    • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Work Context

  • Indoors, Environmentally Controlled - 97% responded “Every day.”
  • Electronic Mail - 93% responded “Every day.”
  • Time Pressure - 73% responded “Every day.”
  • Importance of Being Exact or Accurate - 65% responded “Extremely important.”
  • Work With Work Group or Team - 72% responded “Extremely important.”
  • Face-to-Face Discussions - 81% responded “Every day.”
  • Telephone - 72% responded “Every day.”
  • Spend Time Sitting
  • Frequency of Decision Making - 67% responded “Every day.”
  • Impact of Decisions on Co-workers or Company Results - 33% responded “Important results.”
  • Contact With Others - 64% responded “Contact with others most of the time.”
  • Spend Time Making Repetitive Motions - 37% responded “Continually or almost continually.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 18% responded “Never.”
  • Deal With External Customers - 14% responded “Not important at all.”
  • Structured versus Unstructured Work - 19% responded “A lot of freedom.”
  • Freedom to Make Decisions - 26% responded “A lot of freedom.”
  • Duration of Typical Work Week - 14% responded “Less than 40 hours.”
  • Coordinate or Lead Others - 68% responded “Very important.”
  • Level of Competition - 33% responded “Moderately competitive.”
  • Frequency of Conflict Situations - 26% responded “Once a year or more but not every month.”
  • Importance of Repeating Same Tasks - 25% responded “Extremely important.”
  • Responsibility for Outcomes and Results - 28% responded “Limited responsibility.”
  • Consequence of Error - 21% responded “Very serious.”

Education

Percentage of RespondentsEducation Level Required
28%Associate's degree
27%Bachelor's degree
18%Post-secondary certificate

Work Styles

  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  • Integrity - Job requires being honest and ethical.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Persistence - Job requires persistence in the face of obstacles.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.

Work Values

  • Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Support - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Wages & Trends

  • Median wages (2017)
    • $20.36 hourly, $42,350 annual
  • Employment (2016)
    • 15,000 employees
  • Projected growth (2016-2026)
    • Decline (-2% or lower)
  • Projected job openings (2016-2026)
    • 1,200

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