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Demonstrators and Product Promoters
SOC Code: 41-9011.00

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Sample of reported job titles: Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

Tasks

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Identify interested and qualified customers to provide them with additional information.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Instruct customers in alteration of products.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Prepare or alter presentation contents to target specific audiences.
  • Stock shelves with products.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Write articles or pamphlets about products.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

Technology Skills

  • Electronic mail software - Email software; Microsoft Outlook
  • Internet browser software - Web browser software
  • Office suite software - Microsoft Office
  • Operating system software - Microsoft Windows
  • Presentation software - Microsoft PowerPoint
  • Spreadsheet software - Microsoft Excel
  • Web platform development software - Hypertext markup language HTML
  • Word processing software - Microsoft Word

Tools Used

  • Bar code reader equipment - Barcode scanners
  • Cappuccino or espresso machines - Espresso makers
  • Desktop computers
  • Digital cameras
  • Domestic coffee makers
  • Domestic electric skillets
  • Domestic toaster ovens
  • Personal computers
  • Pocket calculator - Handheld calculators

Knowledge

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
  • Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

Skills

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Service Orientation - Actively looking for ways to help people.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Time Management - Managing one's own time and the time of others.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.

Interests

  • Interest code: ECR
    • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
    • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
    • Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Work Context

  • Contact With Others - 89% responded “Constant contact with others.”
  • Spend Time Standing - 82% responded “Continually or almost continually.”
  • Deal With External Customers - 67% responded “Extremely important.”
  • Face-to-Face Discussions - 70% responded “Every day.”
  • Indoors, Environmentally Controlled - 66% responded “Every day.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 68% responded “Continually or almost continually.”
  • Freedom to Make Decisions - 50% responded “A lot of freedom.”
  • Time Pressure - 40% responded “Once a week or more but not every day.”
  • Work With Work Group or Team - 59% responded “Extremely important.”
  • Frequency of Decision Making - 19% responded “Never.”
  • Impact of Decisions on Co-workers or Company Results - 16% responded “Moderate results.”
  • Physical Proximity - 65% responded “Moderately close (at arm's length).”
  • Spend Time Making Repetitive Motions - 40% responded “Continually or almost continually.”
  • Electronic Mail - 18% responded “Never.”
  • Structured versus Unstructured Work - 23% responded “Very little freedom.”
  • Deal With Unpleasant or Angry People - 22% responded “Once a year or more but not every month.”
  • Importance of Being Exact or Accurate - 26% responded “Extremely important.”
  • Telephone - 28% responded “Once a month or more but not every week.”
  • Coordinate or Lead Others - 30% responded “Extremely important.”
  • Letters and Memos - 41% responded “Once a week or more but not every day.”
  • Level of Competition - 35% responded “Highly competitive.”
  • Public Speaking - 36% responded “Never.”

Education

Percentage of RespondentsEducation Level Required
64%High school diploma or equivalent
35%Less than high school diploma
1%Master's degree

Work Styles

  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity - Job requires being honest and ethical.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Persistence - Job requires persistence in the face of obstacles.
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.

Work Values

  • Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Wages & Trends

  • Median wages (2017)
    • $13.01 hourly, $27,060 annual
  • Employment (2016)
    • 95,000 employees
  • Projected growth (2016-2026)
    • Average (5% to 9%)
  • Projected job openings (2016-2026)
    • 17,100

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