Listed in:
Demonstrators and Product Promoters
SOC Code: 41-9011.00
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Sample of reported job titles: Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator
Sample of reported job titles: Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator
Tasks
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Identify interested and qualified customers to provide them with additional information.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Transport, assemble, and disassemble materials used in presentations.
- Practice demonstrations to ensure that they will run smoothly.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Instruct customers in alteration of products.
- Work as part of a team of demonstrators to accommodate large crowds.
- Prepare or alter presentation contents to target specific audiences.
- Stock shelves with products.
- Provide product information, using lectures, films, charts, or slide shows.
- Train demonstrators to present a company's products or services.
- Recommend product or service improvements to employers.
- Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
- Write articles or pamphlets about products.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
Technology Skills
- Electronic mail software - Email software; Microsoft Outlook
- Internet browser software - Web browser software
- Office suite software - Microsoft Office
- Operating system software - Microsoft Windows
- Presentation software - Microsoft PowerPoint
- Spreadsheet software - Microsoft Excel
- Web platform development software - Hypertext markup language HTML
- Word processing software - Microsoft Word
Tools Used
- Bar code reader equipment - Barcode scanners
- Cappuccino or espresso machines - Espresso makers
- Desktop computers
- Digital cameras
- Domestic coffee makers
- Domestic electric skillets
- Domestic toaster ovens
- Personal computers
- Pocket calculator - Handheld calculators
Knowledge
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Skills
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking - Talking to others to convey information effectively.
- Persuasion - Persuading others to change their minds or behavior.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Service Orientation - Actively looking for ways to help people.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination - Adjusting actions in relation to others' actions.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Time Management - Managing one's own time and the time of others.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Abilities
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity - The ability to speak clearly so others can understand you.
- Speech Recognition - The ability to identify and understand the speech of another person.
- Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
- Near Vision - The ability to see details at close range (within a few feet of the observer).
- Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Written Expression - The ability to communicate information and ideas in writing so others will understand.
Interests
- Interest code: ECR
- Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work Context
- Contact With Others - 89% responded “Constant contact with others.”
- Spend Time Standing - 82% responded “Continually or almost continually.”
- Deal With External Customers - 67% responded “Extremely important.”
- Face-to-Face Discussions - 70% responded “Every day.”
- Indoors, Environmentally Controlled - 66% responded “Every day.”
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - 68% responded “Continually or almost continually.”
- Freedom to Make Decisions - 50% responded “A lot of freedom.”
- Time Pressure - 40% responded “Once a week or more but not every day.”
- Work With Work Group or Team - 59% responded “Extremely important.”
- Frequency of Decision Making - 19% responded “Never.”
- Impact of Decisions on Co-workers or Company Results - 16% responded “Moderate results.”
- Physical Proximity - 65% responded “Moderately close (at arm's length).”
- Spend Time Making Repetitive Motions - 40% responded “Continually or almost continually.”
- Electronic Mail - 18% responded “Never.”
- Structured versus Unstructured Work - 23% responded “Very little freedom.”
- Deal With Unpleasant or Angry People - 22% responded “Once a year or more but not every month.”
- Importance of Being Exact or Accurate - 26% responded “Extremely important.”
- Telephone - 28% responded “Once a month or more but not every week.”
- Coordinate or Lead Others - 30% responded “Extremely important.”
- Letters and Memos - 41% responded “Once a week or more but not every day.”
- Level of Competition - 35% responded “Highly competitive.”
- Public Speaking - 36% responded “Never.”
Education
Percentage of Respondents | Education Level Required |
---|---|
64% | High school diploma or equivalent |
35% | Less than high school diploma |
1% | Master's degree |
Work Styles
- Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity - Job requires being honest and ethical.
- Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
- Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Initiative - Job requires a willingness to take on responsibilities and challenges.
- Persistence - Job requires persistence in the face of obstacles.
- Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
Work Values
- Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Wages & Trends
- Median wages (2017)
- $13.01 hourly, $27,060 annual
- Employment (2016)
- 95,000 employees
- Projected growth (2016-2026)
- Average (5% to 9%)
- Projected job openings (2016-2026)
- 17,100
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