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	<title>Comments on: Training Employees in a Tight Economy</title>
	<atom:link href="http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/</link>
	<description>A comprehensive human resources blog with a focus on small business labor laws and employee issues.</description>
	<lastBuildDate>Sun, 06 Dec 2009 23:47:15 +0000</lastBuildDate>
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		<title>By: Shelley Moore</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-6893</link>
		<dc:creator>Shelley Moore</dc:creator>
		<pubDate>Thu, 29 Oct 2009 05:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-6893</guid>
		<description>Technology can help assist in tracking all of the topics you mentioned. Employee performance, role definitions, company goals, compensation management, and more can all be monitored through several software systems. The use of these software solutions will help track business processes more effectively and efficiently and align employees with the overall company expectations.</description>
		<content:encoded><![CDATA[<p>Technology can help assist in tracking all of the topics you mentioned. Employee performance, role definitions, company goals, compensation management, and more can all be monitored through several software systems. The use of these software solutions will help track business processes more effectively and efficiently and align employees with the overall company expectations.</p>
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		<title>By: Anastasia</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-2388</link>
		<dc:creator>Anastasia</dc:creator>
		<pubDate>Thu, 15 Jan 2009 20:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-2388</guid>
		<description>why not to concider Action Learning? Most of hte time this would not result in increased spending but may provide a greate learning opportunity for all employees?</description>
		<content:encoded><![CDATA[<p>why not to concider Action Learning? Most of hte time this would not result in increased spending but may provide a greate learning opportunity for all employees?</p>
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		<title>By: jobirn</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-2348</link>
		<dc:creator>jobirn</dc:creator>
		<pubDate>Wed, 17 Dec 2008 22:47:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-2348</guid>
		<description>Thanks for sharing.  Training can transfer very good information and let the org do better.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing.  Training can transfer very good information and let the org do better.</p>
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		<title>By: Marie</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-684</link>
		<dc:creator>Marie</dc:creator>
		<pubDate>Fri, 15 Aug 2008 20:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-684</guid>
		<description>Training is the first thing you should fight to keep on the budget in a tight economy. Training improves employee loyalty and keeps employees engaged in the company. It helps you hang onto the key people who contribute the most to the bottom line. 

If you think your company can&#039;t afford it try looking for less expensive alternatives to how you&#039;re currently training employees. Simple changes like moving training in-house and online programs will eliminate the travel expenses you once paid. Before throwing training out the window, get creative and find less expensive options.</description>
		<content:encoded><![CDATA[<p>Training is the first thing you should fight to keep on the budget in a tight economy. Training improves employee loyalty and keeps employees engaged in the company. It helps you hang onto the key people who contribute the most to the bottom line. </p>
<p>If you think your company can&#8217;t afford it try looking for less expensive alternatives to how you&#8217;re currently training employees. Simple changes like moving training in-house and online programs will eliminate the travel expenses you once paid. Before throwing training out the window, get creative and find less expensive options.</p>
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		<title>By: Delaware Employment Law Blog</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-673</link>
		<dc:creator>Delaware Employment Law Blog</dc:creator>
		<pubDate>Mon, 11 Aug 2008 20:28:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-673</guid>
		<description>&lt;strong&gt;Award Winning HR and Employment-Law Blog Posts...&lt;/strong&gt;

I was so inspired by a recent post by my fellow labor- and employment-law blogger, Jon Hyman, at the Ohio Employment Law Blog, that I&#039;m going to copy it straight away.  Last week, Jon hosted the latest edition of the Blawg Review and did a bang-up job...</description>
		<content:encoded><![CDATA[<p><strong>Award Winning HR and Employment-Law Blog Posts&#8230;</strong></p>
<p>I was so inspired by a recent post by my fellow labor- and employment-law blogger, Jon Hyman, at the Ohio Employment Law Blog, that I&#8217;m going to copy it straight away.  Last week, Jon hosted the latest edition of the Blawg Review and did a bang-up job&#8230;</p>
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		<title>By: Melanie</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-399</link>
		<dc:creator>Melanie</dc:creator>
		<pubDate>Wed, 06 Aug 2008 14:51:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-399</guid>
		<description>Great ideas! I would also add diversity training to the list. Workplaces have become so fragmented that finding common ground among employees and managers is more critical than ever for companies,  and especially their bottom line!</description>
		<content:encoded><![CDATA[<p>Great ideas! I would also add diversity training to the list. Workplaces have become so fragmented that finding common ground among employees and managers is more critical than ever for companies,  and especially their bottom line!</p>
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		<title>By: david burta</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-397</link>
		<dc:creator>david burta</dc:creator>
		<pubDate>Tue, 05 Aug 2008 18:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-397</guid>
		<description>Borrowing from the YouTube Playbook for Training 
By: Dave Burta, Senior Consultant, Latitude Consulting Group
It is no trade secret that the half-life of formal learning is measurable in barely more than clock time. And the holy grail of trainers and learners is how to expand that half-life in meaningful ways (i.e., how to make learning “Stickier”). A part of the answer to “stickiness” may lie in borrowing a play or two from the YouTube playbook.

YouTube has enjoyed mass acceptance and adoption rarely seen around the globe and across many subject areas. What is it about this approach to communications that has caused its amazing reception and “stickiness”, and how can that be applied to training and learning?

I would suggest that it is some combination of the following YouTube attributes:
•	Ease-of-use and access 
•	Sound bite-level learning of low density content 
•	Variability of content 
•	Informality of media and messages

The last attribute, the informality of the YouTube, perhaps has the greatest impact on what makes YouTube so habit forming. These attributes make a YouTube-like environment a remarkable candidate to help the learning community extend the half-lives of learning events and delivery technologies. These same attributes applied to learning would make it far more inviting to the learner and thus have them readily returning for more.
Ease of Use and Access
Learning management systems (LMSs) all face the same challenge. They trade off simplicity and ease-of-use for functionality (or vice versa). The more substantial the content and the enterprise requirements for administration and delivery of learning, the more inherently complex the LMS environment must be to accommodate those requirements. This often adds layer upon layer of rules, criteria, and complex pathways of learning. These complexities are an inherent turn-off to students, so who can blame them for looking for more comforting content and ease of use and access?
YouTube is the “fast food of content” and the beauty of it for users is that it provides instant access to limitless, “comfort content” with the user having to do nothing more than virtually point, click and use. Removing any administrative, technical, and pedagogical burdens from e-learning content delivery may just be one of the insights gleaned from the YouTube experience.
Learning Bites and Low Density Content
How many trainers have witnessed (when training was instructor lead) students nodding off? We aren’t quite able to witness the same ‘nodding off’ outcome when training is E-delivered. Even if distance learning students are not nodding off, there are many other distractions that can disrupt longer lessons. When unobserved, students may feel free to multitask with only peripheral attention to an e-learning lesson. 

To maintain attention and enhance retention, many trainers have learned (if they are successful) to deliver messages in bite-sized portions, hitting students with many variations of the same theme, instead of beleaguering them with long boring sermons on a single subject. Political campaigners have learned the same thing. Sound bites “stick” while dry, lengthy diatribes and pontifications are rarely absorbed for long if at all. 
YouTube has mastered the art of video sound bites as the basis for producing and delivering content. Short, low-density snippets attract YouTube users. Low density means content is highly focused on a single thread. Similarly, learning bites could be repeated in multiple variations. Such low density content is all it takes to find and keep someone’s attention and have them remember what they saw or learned.
Variability and Many Options to Choose From
Each YouTube experience varies significantly, even in the same subjects and venues that users frequently browse. This occurs because content is drawn from a large, diverse population. This diversity allows one to see many things from many vantage points, and, frankly, is the perfect prescription for short attention spans. As trainers—and even students—know from the most primitive rules of learning, repetition works; it works so much better when it is not boring and adds new perspective with each iteration.
When users get bored with a piece of content on YouTube, they have the ability to instantly move on and choose from many other options. Providing avenues of escape might not seem to serve the objectives of training professionals in their quest for stickiness, but students weaving in and out of a training program should be preferable to students completely tuning out content.

Before doubting the power of variability and options, consider how many exist in automobile driving lessons and the modes in which they’re taught. If driver education simply resorted to lectures or just placed kids in a driver’s seat and said “drive”, it would give them a very limited perspective and understanding of what is involved and what they need to learn and understand. Also, think of a driver cutting off other drivers, weaving in and out of traffic at top speeds, and then imagine that a student’s orientation to driving was provided exclusively by that driver.

Creating diversity of options for both the content and modality of delivery (text, video, blended instruction, etc.) for learning provides far greater stickiness than more traditional monolithic methods.
Informality
There is a quality of immediate familiarity with most YouTube segments. This familiarity exists, because content providers offer a semi-intimate slice of their own lives, perspectives or even a moment of personal creativity that they wish to share with the world. Such intimacy and familiarity is due largely to the informality of both the content and the ease-of-use and access environment provided by YouTube.

Content on YouTube comes from virtually anyone and anywhere on almost any subject. The “authors” only don’t always put great effort into their productions, and yet most of the material is highly informal and generally feels good. On YouTube we peer into someone else’s life or perspective at will and most of us enjoy it immensely because it is intimate, familiar, and informal. 

The appeal of this electronic version of informality and learning intimacy is little different from the college experience, as students go from formal lectures with hundreds of students to small seminars and even workshops where everyone is on a first name basis. These small, intimate, informal learning forums are the ones that have a long term impact and stick with someone decades later. Psych 101, Eco 101, PolySci 101, and other lectures with over a thousand other students tend to be a blur. So why wouldn’t the same informal conditions help someone e-learn what someone else has to e-teach?
Some training websites have embraced many of these YouTube attributes:

LatitudeU (www.latitudeu.com): Free, open public exchange of diverse content and knowledge.
CWERTY (www.cwerty.com): Inexpensive Executive Presentations from top business execs.
Google’s KNOL ( www.google.knol.com )
Apple’s I-Pod e-learning ( www.apple.com )
E-Learning for Kids (www.e-learningforkids.org): Free content and training materials for kids, educators and parents.
Ehow (www.ehow.com) is a great example of free “how to” content for consumers.
Achieving Stickiness
The YouTube phenomenon and the attributes described are not new. They have existed in various forms of public communications from radio to TV to the advent of cable and satellite TV, where users can pick from hundreds of content options. While academicians can argue about the pedagogical virtues of these media as constructive learning environments, there is no argument that their appeal is potent. The YouTube model applied to training and learning is simply the next generation of electronic media being the glue for achieving effective transfer and acceptance of knowledge. 
Perhaps a powerful bit of evidence that a YouTube-type model works is the recent Democratic Debate “powered by” YouTube. The debate forum reflected the public’s YouTube expressed desires to be educated by the candidates about themselves and the issues they (the public) care about most.
Conclusion
This article does not suggest in any way that all systems that support training and learning should push content through a YouTube model. Not all subject matter is applicable to such a model. (Who would want their cardiologist to have studied at YouTubeU?)  What it does suggest is that training professionals all keep one eye on the YouTube playbook as they provide content, learning systems, and training services and embrace these YouTube attributes wherever applicable. Each of us has a lot to learn, many have things to teach and all can learn from the YouTube model how to improve teaching and learning in many areas and make it stick. 

Dave Burta is a senior consultant for Latitude Consulting Group, a Michigan-based e-business consultancy. Burta is also the project manager for latutideU.com – Latitude’s peer-to-peer e-learning portal. Prior to joining Latitude Burta served for 12 years as president of ProVent associates, a business consulting and training organization for information technology services companies. Over that span Burta coached and trained more than 5,000 consulting and information technology professionals.</description>
		<content:encoded><![CDATA[<p>Borrowing from the YouTube Playbook for Training<br />
By: Dave Burta, Senior Consultant, Latitude Consulting Group<br />
It is no trade secret that the half-life of formal learning is measurable in barely more than clock time. And the holy grail of trainers and learners is how to expand that half-life in meaningful ways (i.e., how to make learning </p>
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		<title>By: david burta</title>
		<link>http://www.effortlesshr.com/blog/lead-articles/training-employees-tight-economy/#comment-396</link>
		<dc:creator>david burta</dc:creator>
		<pubDate>Tue, 05 Aug 2008 18:47:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.effortlesshr.com/blog/?p=33#comment-396</guid>
		<description>One limiting factor for all but the largest organizations is the inability to acquire e-learning on a meaningful economic basis.  Many of the e-learning providers simply don&#039;t (and can&#039;t) readily make their content available to small and medium sized organizations.  Our website, www.latitudeu.com (or http://www.latitudeu.com ) is the first completely OPEN, e-learning MARKETPLACE where anyone or any organization can learn, teach or share knowledge or content on virtually any subject one course/one student at a time for free or for sale.  This allows large and small training providers alike with a much easier way to sell and deliver their content economically to both the buyer and seller of such training programs and thus allows reach from provider to consumer AND consumer with provider in ways never economically feasible before.  In production less than 6 months www.latitudeu.com already has over 40,000 active Members and over 300 &quot;courses&quot; on a wide variety of subjects (many free, others very inexpensive).  And we&#039;re now working with some of the largest e-learning companies in the world to bring their courses to our website.  So we anticipate having literally thousands of courses available within the next year.

For more information please take a look at www.latitudeu.com .  Sign-up and Membership are completely FREE.  If anyone needs additional information feel free to contact me at dave.burta@latitudecg.com or dburta@gmail.com 

dave burta
coo, www.latitudeu.com</description>
		<content:encoded><![CDATA[<p>One limiting factor for all but the largest organizations is the inability to acquire e-learning on a meaningful economic basis.  Many of the e-learning providers simply don&#8217;t (and can&#8217;t) readily make their content available to small and medium sized organizations.  Our website, <a href="http://www.latitudeu.com" rel="nofollow">http://www.latitudeu.com</a> (or <a href="http://www.latitudeu.com" rel="nofollow">http://www.latitudeu.com</a> ) is the first completely OPEN, e-learning MARKETPLACE where anyone or any organization can learn, teach or share knowledge or content on virtually any subject one course/one student at a time for free or for sale.  This allows large and small training providers alike with a much easier way to sell and deliver their content economically to both the buyer and seller of such training programs and thus allows reach from provider to consumer AND consumer with provider in ways never economically feasible before.  In production less than 6 months <a href="http://www.latitudeu.com" rel="nofollow">http://www.latitudeu.com</a> already has over 40,000 active Members and over 300 &#8220;courses&#8221; on a wide variety of subjects (many free, others very inexpensive).  And we&#8217;re now working with some of the largest e-learning companies in the world to bring their courses to our website.  So we anticipate having literally thousands of courses available within the next year.</p>
<p>For more information please take a look at <a href="http://www.latitudeu.com" rel="nofollow">http://www.latitudeu.com</a> .  Sign-up and Membership are completely FREE.  If anyone needs additional information feel free to contact me at <a href="mailto:dave.burta@latitudecg.com">dave.burta@latitudecg.com</a> or <a href="mailto:dburta@gmail.com">dburta@gmail.com</a> </p>
<p>dave burta<br />
coo, <a href="http://www.latitudeu.com" rel="nofollow">http://www.latitudeu.com</a></p>
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